Direct Cellars has developed a formidable selling team for the Retail channel, more specifically the LCBO, the world’s largest single buyer of alcohol beverages.  The company’s personnel have been strategically recruited keeping in mind the need to support all of the wines, spirits and beer categories in the stores.

Direct Cellars provides a comprehensive service within the Retail channels including the following:

  • Development of all requisite applications to list, market and merchandise products into and within the retail system
  • Product placement and up-selling in the store environment
  • Product merchandising (on-packs, value adds)
  • Stock rotation and quality assurance
  • In-store tasting programs

Importantly, the partners of Direct Cellars also possess active relationships with the LCBO at the Executive and Category Management levels, providing superior access for the partners and the brands represented by the company.