Direct Cellars has developed a formidable selling team for the Retail channel, more specifically the LCBO, the world’s largest single buyer of alcohol beverages. The company’s personnel have been strategically recruited keeping in mind the need to support all of the wines, spirits and beer categories in the stores.
Direct Cellars provides a comprehensive service within the Retail channels including the following:
Importantly, the partners of Direct Cellars also possess active relationships with the LCBO at the Executive and Category Management levels, providing superior access for the partners and the brands represented by the company.