Supplier to the hospitality industry


The Hospitality industry is comprised of literally thousands of licensed bars, restaurants, clubs and hotels that are as diverse as the fine dining establishment, through to the independent entrepreneur, through national chain account concepts and international hotel chains.

Direct Cellars provides a comprehensive service to the Hospitality industry (better known as On-Premise or Licensees) including:

  • Listings programs
  • Brand launches
  • Procurement and management of POS displays, placements
  • Menu programs
  • Features
  • Product samplings
  • Promotions
  • Staff training
  • Chain account programs
  • Stock rotation and quality assurance
  • Customer relations

The Direct Cellars team has a wealth of collective experience in the Hospitality sector for beer, wine and spirits, ensuring that our Partner brands “get the right audience with key decision makers” and that all agreed to programs are executed professionally.