Direct Cellars Beverage Company
Direct Cellars is a team of experienced professionals with established relationships in the beverage alcohol industry, whose passion is to provide the highest quality market execution for our Supply Partners and Customers, ensuring long term growth and success.
Based in Waterloo, Ontario, Direct Cellars Beverage Co. is both a sales agency and sales solutions company, developed to meet the increasing demand in the alcohol beverage industry for expert and comprehensive sales services to the on-premise and retail sales channels. The company team has long established relationships with all of its Retail and Licensee customers from Head Offices through to field operations. This collective experience has proven successful both in its ability to reach and influence decision makers as well as grow brand listings and sales volumes in highly competitive environments.
Initially an Ontario only focused company to the Hospitality industry in 2000, Direct Cellars has subsequently recruited and added an experienced Retail division which focuses its efforts on the important LCBO retail chain of stores. With 13 full-time staff, Direct Cellars covers all key geographical markets in Ontario.
Direct Cellars provides full solutions for its Partner brand including the following representative menu of services:
- Brand listing procedures
- Merchandising program development
- Promotional execution
- Samplings, tastings
- Inventory management
- Quality control and complaint handling
- Annual sales and marketing planning
- Timely reporting
- Custom programs designed to meet Partner brand needs
